What is Off-Page Optimization?

We hope you might have liked our previous article on “what is On-page Optimization?”.Here in this article we are going to explain you what is off page optimization?

In On Page optimization you will work to make your website search engine friendly. So that it will be indexed in various search engines though the sites instantly will not appear in the top search results. If it no in the top search engine results it means if not appears in first page or second page or in the worst case in third page you will not get visitors to our website.

There are thousands of websites or blogs on internet relevant to your sites content therefore your target is bring traffic to your sites instantly so that you can have better chance in appearing in search results based on popularity. Therefore you have to work on off Page Optimization.

Importance of Off Page Optimization:-

Off page optimization is generally called as link building. In off page optimization your main goal is to develop quality back links to your sites.

What is back linking? Importance of Back linking:-

Back linking is getting a link to your site from others websites. When you place your url in other’s website then it is calls as back link. So, In off page optimization you have to work on developing as many back links as you can.

Search engines keep a eye on quality back links to assign page rank. Search engine crawler’s visit every website number of times based on page rank. If you have good page rank crawler’s visit’s the website too frequently and it reads website content and if it contains a url of your website then it counts as one back link to your site. Once it found decent amount of back links to your site, based on search engine’s algorithm they will assign a page rank to your site and sows your website in top search results.

So, off page Optimization is very much important in SEO to increase the popularity of a website through link building.