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Showing posts with label on page optimisation. Show all posts
Showing posts with label on page optimisation. Show all posts

Thursday, July 21, 2011

Keyword Placement | Meta Tag Optimization

Hope you might have understood keyword Research. If you are not clear how to choose a right a keyword please go through Keyword Research article.

If you are familiar with keyword analysis keyword placement becomes much easy for you. So, be thorough in finding keywords.

Keyword placement:
Now you have set no of keywords for your website so where to place keywords. There are few places where you have to place keywords. Places where you have to place the keywords are much clearly explained to you here in this post.

Keyword in domain or URL:
You first select your most targeted keyword not just for individual page or post but for the website’s dynamic page. Thinks what your websites targeting on a whole and place it in URL of you site.
Ex:- this site is targeting on search engine optimization(SEO Service) so I placed it in my domain name i.e., in URL. http://www.indyseoservices.blogspot.com so when someone types SEO services I will great chances in coming top position as search gives very much importance to URl.

You cannot choose multiple keywords in your domain you use maximum of three keywords if not the URL becomes very much lengthy. So, how to place secondary targeted keywords? Here we have solution for this.
Lets example of this site as I said “SEO Services” is my primary targeted keyword but SEO news and Tips and tricks is my secondary targeted keyword so I placed it in my hyperlink as shown below as sub domain URL for page.

http://indyseoservices.blogspot.com/p/seo-news.html
http://indyseoservices.blogspot.com/p/tips-and-tricks.html

You cannot have too many pages in your website you ca use maximum of 10, 20 or else it lies within two digit no so if you want to target more number of keywords is it possible? Yes it is possible.

I what to target a keyword what is SEO and I cannot use it as page title or URL so what to do? I wrote an article with title what is SEO? So the post targets the keyword what is SEO and it can be used in post URL.
Ex: http://indyseoservices.blogspot.com/2011/07/what-is-seo_282.html

So in this way you can target the keywords through URL you can also target keywords through tags and it can explained in our upcoming posts.

Keyword in anchor text:
Keyword in anchor text is very important in targeting a keyword. What is anchor text? When you are visiting a site you will find some words appearing in blue color when you click on that word it will take you to a new page. So, the word in blue color is called anchor text and it is a hyperlink. So what the concept in that with keyword targeting. When you place hyperlink to anchor text it works as link building technique and Google crawler reads that links and shows your website in search results for that anchor text.


Keyword in headings:
You can also target some of your keywords through headings on you page or post. For every page or post you please try to keep your targeted keyword as heading in bold letter. Search engine’s like Google also gives importance for headings. Try to keep 2 to 3 headings for every post in your website and keep in mind don’t mind too many headings in a post.


Keyword in <ALT> Tags:
<ALT> Tags are nothing but keywords used in a images. Most of the search engines or crawlers do read images. They have nothing to do with images. So once you write keyword as your image name then it works as <ALT>tag and you even can target keywords through search engines. Search engines like Google and yahoo also provides image search so when someone types your keyword your image has very good chance displaying in the search results so you will get traffic in this way also. Now a day’s many websites are getting visitors through image searches also. So <ALT>Tag placement is quite important in keyword placement in SEO.

We will update more information and some tips on keyword placement .So, please visit us back and stay connected t us.



Wednesday, July 20, 2011

What is Off-Page Optimization?

We hope you might have liked our previous article on “what is On-page Optimization?”.Here in this article we are going to explain you what is off page optimization?

In On Page optimization you will work to make your website search engine friendly. So that it will be indexed in various search engines though the sites instantly will not appear in the top search results. If it no in the top search engine results it means if not appears in first page or second page or in the worst case in third page you will not get visitors to our website.


There are thousands of websites or blogs on internet relevant to your sites content therefore your target is bring traffic to your sites instantly so that you can have better chance in appearing in search results based on popularity. Therefore you have to work on off Page Optimization.

Importance of Off Page Optimization:-
Off page optimization is generally called as link building. In off page optimization your main goal is to develop quality back links to your sites.

What is back linking? Importance of Back linking:-
Back linking is getting a link to your site from others websites. When you place your url in other’s website then it is calls as back link. So, In off page optimization you have to work on developing as many back links as you can.

Search engines keep a eye on quality back links to assign page rank. Search engine crawler’s visit every website number of times based on page rank. If you have good page rank crawler’s visit’s the website too frequently and it reads website content and if it contains a url of your website then it counts as one back link to your site. Once it found decent amount of back links to your site, based on search engine’s algorithm they will assign a page rank to your site and sows your website in top search results.

So, off page Optimization is very much important in SEO to increase the popularity of a website through link building.


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