importance of content writing in search engine optimization

Content Writing :-

Do you know content writing is the king in search engine optimization to make your website into top position.

Do you know content writing is the king in search engine optimization to make your website into top position. If you don’t have a good quality content on your site and you work on optimizing your website and how much work you do you will not make it to the top position. Though some websites can make it to the top position but they cannot occupy the top spot for long periods. If you don’t have quality content on your site then people will not return back to your site. So, if you have good content on your site then people will follow your blog and gets back to your site quite often so you will have a chance of getting continuous visitors.

How to write quality content?

Writing good quality content is nothing but writing original content. Your website should contain original content most of small publishers and bloggers will copy content from various websites and keep it in their websites. So this is not fair and it is considered as duplicate content. Many advertising will not allow the websites with duplicate content into their programs. Also many search engines will not index spammed content in their search engines. So you have to write original content.

What is original content?

Content which you have written on your own or yow buy content from some content writer by paying some money o else you appoint someone to write content for your website or blog. Please don’t use images copied from some websites or search engines those images are copyrighted so don’t use them. If you want to use images then you have take those pictures with your camera or you have to buy them from someone who actually own the rights of using those images.

Note:- If you use copyrighted content then you will have face legal problem like DMCA notice or something else.

So Use only original content on your site and you will get good place in search engines and you will be out of any legal problems.

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Keyword Placement | Meta Tag Optimization

Hope you might have understood keyword Research. If you are not clear how to choose a right a keyword please go through Keyword Research article.

If you are familiar with keyword analysis keyword placement becomes much easy for you. So, be thorough in finding keywords.

Keyword placement:

Now you have set no of keywords for your website so where to place keywords. There are few places where you have to place keywords. Places where you have to place the keywords are much clearly explained to you here in this post.

Keyword in domain or URL:

You first select your most targeted keyword not just for individual page or post but for the website’s dynamic page. Thinks what your websites targeting on a whole and place it in URL of you site.

Ex:- this site is targeting on search engine optimization(SEO Service) so I placed it in my domain name i.e., in URL. http://www.indyseoservices.blogspot.com so when someone types SEO services I will great chances in coming top position as search gives very much importance to URl.

You cannot choose multiple keywords in your domain you use maximum of three keywords if not the URL becomes very much lengthy. So, how to place secondary targeted keywords? Here we have solution for this.

Lets example of this site as I said “SEO Services” is my primary targeted keyword but SEO news and Tips and tricks is my secondary targeted keyword so I placed it in my hyperlink as shown below as sub domain URL for page.

http://indyseoservices.blogspot.com/p/seo-news.html

http://indyseoservices.blogspot.com/p/tips-and-tricks.html

You cannot have too many pages in your website you ca use maximum of 10, 20 or else it lies within two digit no so if you want to target more number of keywords is it possible? Yes it is possible.

I what to target a keyword what is SEO and I cannot use it as page title or URL so what to do? I wrote an article with title what is SEO? So the post targets the keyword what is SEO and it can be used in post URL.

Ex: http://indyseoservices.blogspot.com/2011/07/what-is-seo_282.html

So in this way you can target the keywords through URL you can also target keywords through tags and it can explained in our upcoming posts.

Keyword in anchor text:
Keyword in anchor text is very important in targeting a keyword. What is anchor text? When you are visiting a site you will find some words appearing in blue color when you click on that word it will take you to a new page. So, the word in blue color is called anchor text and it is a hyperlink. So what the concept in that with keyword targeting. When you place hyperlink to anchor text it works as link building technique and Google crawler reads that links and shows your website in search results for that anchor text.


Keyword in headings:
You can also target some of your keywords through headings on you page or post. For every page or post you please try to keep your targeted keyword as heading in bold letter. Search engine’s like Google also gives importance for headings. Try to keep 2 to 3 headings for every post in your website and keep in mind don’t mind too many headings in a post.

Keyword in <ALT> Tags:

<ALT> Tags are nothing but keywords used in a images. Most of the search engines or crawlers do read images. They have nothing to do with images. So once you write keyword as your image name then it works as <ALT>tag and you even can target keywords through search engines. Search engines like Google and yahoo also provides image search so when someone types your keyword your image has very good chance displaying in the search results so you will get traffic in this way also. Now a day’s many websites are getting visitors through image searches also. So <ALT>Tag placement is quite important in keyword placement in SEO.

We will update more information and some tips on keyword placement .So, please visit us back and stay connected t us.

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Keyword Research | On Page Optimization

Keyword Analysis :

Keyword research is nothing but finding a right keyword for your site or for your individual post or page. So, it is a easy concept to understand but it is more than any difficult task in normal life. If you fail to find a right keyword then you are wasting your client’s valuable time and money. So, If you work with wrong keyword then you can never bring your site to top position in search results. So it’s necessary for a website to choose right keywords.

What are keywords?

Keywords are nothing but word(s) which can exactly describe a website or page content. Therefore working on SEO of a website you have to choose the right keywords which give the overall description of a post or page. Keywords are generally called as Meta tags.

Keywords are classified into three categories based on competition.

1) Low level keyword (0-5 digits)

2) Medium level keywords (5-7 digits)

3) High level keywords (7+ digits)

So if your website is new on internet then choosing a low level keyword you have a better chance of appearing in the top search results. But instead if you a high level keyword then you has more completion for the same keyword so your chances for appearing in search results is quite low. Once you achieve top positions in search results then you can use medium or high level keywords.

Note:- 0-5 digits that does not mean you need to have 5 characters in the keyword or it’s not to choose a keyword with 0-5 letters. When you type the keyword in Google or any search engine it will show the number with number of results available for the keyword. So, the no of results should be around 0-5 digits.

There are number of tools available on internet where we can get suggest keywords for your topic. So you have to pick the right topic based on your content and competition for the keyword.

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Social Media Optimization | Off-Page Optimization

Social media optimization

Facebook and twitter has brought revolution in online advertising. Now a day’s everyone was connected to their friends and celebrities though social media. so several targeting social media for advertising their products. Do u know more than 40% of the business is going through social media only. Companies are promoting their products buy connecting to their customers through social media. Recent studies indicated that people are using facebook more than any social networking site but during matches either it may be football, cricket, hockey, tennis or any sports activity going on then more people are connected with twitter than facebook. So, being online marketer we need all such king social media to promote anything.

In Search Engine Optimization social media optimization is done with sites of two categories. they are

1)Social networking sites

2)Social book marking sites

The importance of this sites is clearly explained in our coming posts but now I will tell you what the importance this for optimizing our site.

When we do social media optimization we get visitors to our site instantly without any delay as we are connected in a network. As social networking sites and social bookmarking sites have high page rank and as they are well established we have a great chance of search engine crawler’s to visit our link quite often then our site will be indexed in search engine and have better chance of showing in the search results.

Our main aim in Search engine optimization is not only to occupy the top spot in search results but also to occupy as many spots as we can so that we will get the maximum traffic to our sites. So we can occupy multiple no of spots in search results through this social media optimization.

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Web Directory Submission | Off-Page Optimization

Directory Submission

Before knowing about directory submission and it’s importance in search engine optimization we should Know about what are web directories and how do they work.

What is Web Directory?

Web Directories are very much similar to search engine. Search engine’s display search results based on keywords but directories display through categories. Both search engines and web directories are databases but search engines are contains very much big database then directories. Any website get’s indexed by a search engine after it was reviewed by a search engine crawler or robots but list your site after a manual review.

Importance of directory submission in search engine optimization:

Directory submission is the basic work you need to do in link building for a new website. You need to submit your website as many directories as you can so that it will help your website to get popularity. Once your gets some popularity then your website will get some good page rank in the search engines and you will have better chance of getting more visitors to your site.

Not only that many people on internet uses directories to search for information they needed as directories provide more accurate data/relevant data than a search engine. So, you will get visitors from directories also.

Therefore start submitting your websites to all web directories.

Note:- keep in mind that submit your site which has a good page rank or the directories which have better page rank than your’s as search engine’s give importance to back link’s generated from good page rank sites.

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What is Off-Page Optimization?

We hope you might have liked our previous article on “what is On-page Optimization?”.Here in this article we are going to explain you what is off page optimization?

In On Page optimization you will work to make your website search engine friendly. So that it will be indexed in various search engines though the sites instantly will not appear in the top search results. If it no in the top search engine results it means if not appears in first page or second page or in the worst case in third page you will not get visitors to our website.

There are thousands of websites or blogs on internet relevant to your sites content therefore your target is bring traffic to your sites instantly so that you can have better chance in appearing in search results based on popularity. Therefore you have to work on off Page Optimization.

Importance of Off Page Optimization:-

Off page optimization is generally called as link building. In off page optimization your main goal is to develop quality back links to your sites.

What is back linking? Importance of Back linking:-

Back linking is getting a link to your site from others websites. When you place your url in other’s website then it is calls as back link. So, In off page optimization you have to work on developing as many back links as you can.

Search engines keep a eye on quality back links to assign page rank. Search engine crawler’s visit every website number of times based on page rank. If you have good page rank crawler’s visit’s the website too frequently and it reads website content and if it contains a url of your website then it counts as one back link to your site. Once it found decent amount of back links to your site, based on search engine’s algorithm they will assign a page rank to your site and sows your website in top search results.

So, off page Optimization is very much important in SEO to increase the popularity of a website through link building.

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What Is On-Page Optimization?

Search Engine optimization mainly divided into on page optimization and off page optimization. So now here we are discussing about what is on page optimization and what are things you need to concentrate on- page optimization.

On-Page optimization is nothing but working on the site which you are promoting. Its means in on page optimization you will make necessary changes to your site or customize your site as search engine friendly. Once you do the on page optimization your site will have a better chance of indexing your site in several search engines in the most relevant categories. It is very much important in search engine optimizations as it helps the search engine robots or crawlers to visit, read and analyze your site to index it in most relevant categories. So, for the crawlers to read the site without any problem you are required to do on page optimization to correct errors.

On page Optimization:-

On Page optimization is further divided into two categories

1) Content writing and Rewriting,

2) Keyword Research and Placement or Meta tags.

Every search engine gives very much importance to quality content sites. For a search engine content is the king. So, you need to have a good content and you need concentrate on Meta tags.

So in upcoming posts we help you to write quality content and methods to find keyword research and placement tips and techniques.

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Concepts In SEO | SEO sitemap

I hope you have a clear idea about the basic concept of Search Engine Optimization. If not please go through our previous article “ what is SEO? ” and then start reading this post.Here in this post you can find brief idea of step by step procedure in SEO and sitemap of SEO.

So, search engine optimization is broadly divided into two categories:-

· 1) ON-Page Optimization,

· 2) Off-Page optimization.

We will provide information on On-Page and Off-Page optimization in the upcoming posts as far now we discussing the concepts in search engine optimization.

On-Page Optimization:-

On-Page optimization is divided into two types

1. 1) Content Writing and Content Rewriting,

2. 2)Keyword Placement.

Off-Page Optimization:-

Off-Page is divided into following categories

1. 1 ) Social Networking,

2. 2) Social Bookmarking,

3. 3) Directory Submission,

4. 4) Free press releases,

5. 5) Article writing,

6. 6) Forum postings,

7. 7) Blogging & Blog Commenting,

8. 8) RSS-Feed directory submissions.

So, The above are basic concepts you need to work on to get place better results in search engines and to get better Page Rank. On-Optimization is generally working on website to make the website search engine friendly and Off-Page optimization is generally considered as link building.

For more information on search engine optimization please read related articles and visit us back for latest articles and for updates information.

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What is SEO?

SEO:Generally, when you start working online or when you start doing research for promoting a website/blog or a product you will come across a concept called "Search Engine Optimization”. This search engine optimization is generally termed as "SEO. SEO is the basic work you have to do for getting decent amount of traffic to your websites or blogs. So you are not required to spend even single penny for getting visitors all you have to do is to spend some valuable time for doing search engine optimization for your website or blog.

What we do in SEO?

SEO is the method followed by several webmasters for optimization any website or blog. So when we do SEO for any website or blog then we have a great chance of placing well in the various search engines also we have great chance of occupying top spot in search results in response we can get visitors to your website/blog.

So if we optimize a website or blog we can get good page rank and based on ranking search engines like Google visits the websites frequently and the content of the websites is indexed in search engines instantaneously and there you will have a great chance of getting visitors.

Though you are interested in paid advertising you have to work on optimizing your website as search engine friendly so that you get’s better position in search engines like Google.

So, to know how to optimize your website search engine friendly read our optimization articles.

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